diff --git a/js/models/Identity.js b/js/models/Identity.js
index abae78376..ae6cf38ab 100644
--- a/js/models/Identity.js
+++ b/js/models/Identity.js
@@ -86,7 +86,7 @@ Identity.create = function(opts, cb) {
   opts = _.extend({}, opts);
 
   var iden = new Identity(opts);
-  iden.store(opts, function(err) {
+  iden.store(_.extend(opts, {failIfExists: true}), function(err) {
     if (err) return cb(err);
     return cb(null, iden);
   });